21 APPLICATIONS OF COACHING
- December 12, 2015
- Posted by: Reena Saxena
- Category: Thinking Maps
The Industrial Society says: “Coaching is the art of facilitating the performance, learning and development of another.”
Fortune Magazine says: “One to one performance coaching is the way for both organisations and individuals to significantly impact the bottom line.”
Coaching is defined as a context-free tool, and has fascinated me immensely. It does not need subject matter expertise, and yet, holds the potential to help people unlock their potential. It is tool for self-discovery, which can be applied in almost any sphere of life.
Coaching does not work in the following situations, and both the client and coach are free to withdraw at any point :
- The client is closed, rigid, unwilling, derives satisfaction from proving others’ wrong and places the onus of change and initiative on others.
- Non-supportive organizations with a leadership that obstructs change, and do not allow implementation of changed working patterns.
- Unexpected, disruptive changes in the external environment.
- Absence of a functioning feedback system that allows measuring and evaluating the change.
- Anything that can invite strong legalor constitutional repercussions.
Where does coaching work ? In all situations other than those mentioned above.
Coaching for Survival – People going through any kind of transition in life –whether planned or imposed, will need help in sailing through it.
Coaching for Excellence is about bringing out the best in a person, tailored to a specific goal
Some applications are listed below :
- Financial coaching
This can be used in Private Banking to devise client-specific solutions about retirement planning, getting out of debt, multiplying wealth, estate planning, insurance needs, determination of risk etc.
This can be used by Finance Heads of companies to determine the long and short-term organizational goals, and devising business, financial and accounting plans.
- Business coaching
This is for every entrepreneur, Business Head, Product Head to devise action plans tailored to the Key Result Areas. It helps in creating the right affiliations and collaborations.
- Sales and Productivity Coaching
This is used to devise sales activity plans, resource activation, awareness of external constraints and knowing how to work around them.
- Executive Coaching
This is normally sponsored by the organization, to extract maximum performance from the employees, and as a tool of retention.
- Career coaching for employees
This is not mentoring or grooming people for success. It is helping them devise suitable strategies and action plans for success ( promotions, job changes, career transitions etc.). It also helps them in accepting what cannot be changed, and developing a positive mindset.
- Employees working in multinational environments across different time zones and cultures.
A constant realignment, readjustment of waking and working hours is needed. They need to manage their personal and social relationships amidst all the chaos.
- Entrepreneurship Coaching
This is all about resource planning and utilization, sales planning, right mental attitude and impeccable awareness of the external environment.
- Social workers and employees in social service organizations
This could be an individual or a group of individuals, working in rural management, financial inclusion, education, employment generation, upliftment of women etc. They face roadblocks at every step and need boosters to stay on the path, based on their professional choice and personal value system.
This can be done in collaboration with hospitals and doctors, for patients in the clutches of terminal diseases, or those undergoing long drawn out therapies. This can also help victims of abuse and violence , which leave them physically and psychologically scarred.
- Religious converts or disciples
They need to develop a motivation to follow a code of conduct, a way of life and alignment to the religious principles.
- Prisoners and convicts
They need to return to a preferably normal way of life. A SWOT analysis, repercussions of continued unlawful actions and the benefits of a law-abiding citizen’s life need to be understood and accepted by the convicts.
- The victims of natural disasters
They have narrowly escaped death, and need to re-start life from scratch. People need a lot of motivation and clarity of thought , in their weakest moments.
- Immigrants to different countries/cultures
A massive reorientation and realignment in the thought-process and lifestyle is needed. This includes migrants from rural to urban/metropolitan areas in the same country, or students moving to the premier institutions such as IITs/IIMs, where performance pressure is high.
- Individuals seeking weight-loss or cosmetic transformations
The need for these treatments usually stems from a low self esteem. Coaching can help the individual in achieving maximum benefits from the beauty/medical treatments, building a positive body image, and accepting what cannot be changed.
- Retired or About-to-retire individuals.
This is a transitional stage in life. The persons might need support in helping them devise suitable lifestyles, financial plans and social or family realignment.
- De-addiction cases
This would stop at a level below therapy. A coach can help the addict realize the causes and consequences of staying addicted, and the benefits of moving towards a non-toxic, de-addicted life.
- Career coaching for students
Students are at a very raw and sensitive stage in life. They lack experience, and are at a stage, where the decisions taken, can catapult them to success, or doom them to failure. A coach can help them in an effective SWOT Analysis, and deriving an action plan.
Parents are in a transition stage after the children have developed their own lives and moved out. They need a realignment to living for themselves.
- Couples in long-distance relationships
They need to make a success of the relationship, by accepting the limitations imposed by the situation and aligned to each other.
- Newly divorced individuals
This is about acceptance of their single status, single parent status after a break-up, and preparing the ground for the next relationship, if a person so desires.
- The Bereaved
These are the people separated from their loved ones ( family, friends, lovers or pets), by the force of Death, and need to get used to a life without them.